Join The Stickee Family


Call Us @


Bras are Irrelevant: No Bra day 2017

The bra. Two soft cups, connected by a spandex band that hugs the upper ribcage, underlined by a plastic or metal wire.

This intricate contraption is a bit odd if you think about it long enough, and it has a interesting history that goes further back than many of us realize. However, as a nation that prides itself in its progression towards female freedom and equality, the time has come for us to (mostly) outgrow the bra as we know it.

“The first bras were designed simply to flatten, but they were superseded by others intended to shape and control the breasts,” Brumberg wrote. “Our current cup sizes (A, B, C, and D), as well as the idea of circular stitching to enhance the roundness of the breast, emerged in the 1930s.”

Brumberg also wrote that around the 1950s, bra companies began marketing their products by increasing medical concern about breasts. Physicians suggested that bras were needed to prevent “stretched blood vessels,” “poor circulation” and “problems in nursing her future children.”

As a woman who has worn many a bra in her lifetime, I can tell you that there is absolutely nothing comfortable about wearing a standard, underwire bra. They itch, they dig into your rib cage and essentially hold your girls in a place where they don’t naturally want to go. The best feeling in the world is when I come home from a long day and get to take that horrible thing off.

But as uncomfortable as they may feel, women continue to wear bras. Seeing as there is no personal comfort benefit to wearing a bra, it must be more to do with a social expectation. It makes sense, seeing as it’s a tradition that has been engrained in Western society since the medieval times.

Surely, there are valid reasons why women wear bras. For example, while playing sports, it’s much more convenient to be wearing a sports bra. Also, bras can be a fashion statement. They can be a form of personal expression with all of the different colors and styles available today.

That being said, the bra is such a long-time tradition that many women don’t feel socially acceptable in public without it. Women who go braless get labeled as hippies or even as “trashy.” And these types of judgments may be preventing women from wearing the undergarments they want to wear (or not wear).

If you truly enjoy wearing your bra, more power to you. But the notion that our breasts are unacceptable in their natural state is outdated and needs to end.

Breasts come in all shapes and sizes and there’s no reason why we should attempt to make them all look the same. Women who choose not to wear bras in public aren’t sloppy or anti-feminine. Like those who decide not to wear make-up or curl their hair, they’re simply comfortable with themselves

Although the origins of National No Bra Day are unclear – this event has been running since at least 2011, with the message of raising awareness for the importance of breast cancer screening, recognizing the symptoms of breast cancer and regular self-examinations in the fight against breast cancer, by encouraging women to leave their bras at home on October 13th. The whole of October is Breast Cancer Awareness month, with October 14th also being the “Big Pink” – an event encouraging people to organize events and wear pink to raise money and awareness for breast cancer care.

Although a controversial event in the eyes of some, National No Bra Day further aims to raise awareness of breast cancer during October. Using the hashtag #nobraday on social media and encouraging women to go braless for a 24-hour period on the 13th October, National No Bra Day aims to raise awareness of the importance of knowing how to carry out breast self-examinations, being able to recognize the symptoms of breast cancer and encouraging women to partake in regular breast cancer screening. The original, and somewhat controversial copy from the first No Bra Day can be found below.

Boobies are fantastic… We all think so. And what better way to express the way we feel than to support a full day of boobie freedom?? Women are magnificent creatures, and so are their breasts. Let us spend the day unleashing boobies from their boobie zoos.
Ladies, free your breasts for 24 hours by removing those dreadful (but at times oh-so-helpful) bras.

Our perkiness should not be hidden. It is time that the world sees what we were blessed with. Your breasts might be colossal, adorable, miniature, full, jiggly, fancy, sensitive, glistening, bouncy, smooth, tender, still blossoming, rosy, plump, fun, silky, Jello-like, fierce, jolly, nice, naughty, cuddly… But the most used word to describe your breasts on October 13th should be FREE!

If wearing a bra on this day is absolutely necessary, you can definitely show your support by wearing something purple.

Yay for boobies!

P.S. Ladies…. Wearing a white t-shirt on this day is not only acceptable, but encouraged!
**Breast Cancer is something you should take seriously and be checked for. **

Recently, one famous scientific portal has researched this topic, including into its work the discoveries of the French and American press, made during the previous years. A group of scientists led by J. Rouillon, who is working in the University of Franche-Comte, Besancon. The leading specialists studied how the bra wearing affects a woman’s breasts. The performed study involved 330 ladies aged 18 to 35 years old.

It is known well that the most accurate and innovative instruments were used for measurements. The experts took a logarithmic ruler as well as vernier caliper. During the process of testing, the nipples of pretty women, who stopped wearing their bra, rose by 7 mm.

By the way, have you ever heard that according to researchers, we shouldn’t wear a bra beginning from an early age. The matter is that this activity does not help to resolve the troubles with sagging the chest. It also does not reduce any back pain, if there is any. When a lady is wearing her bra, the supporting muscles never fulfill their function. Moreover, the bra can spoil blood circulation and then reduce the breast tone.

StickeeBra believes in always improving ourselves, healthy and happy living, as well as maintaining close relationships with our family, partner and friends. Without the support of our loved ones, there wouldn't be us here today.

Next: Read how to get natural lift without a Bra!

Disclaimer: The views expressed in this article intend to highlight alternative studies and induce conversation. They are the views of the (others) author(s) and do not necessarily represent the views of StickeeBra, and are for informational purposes only, even if and to the extent that it features the advice of physicians and medical practitioners. This article is not, nor is it intended to be, a substitute for professional medical advice, diagnosis or treatment and should not be relied upon for specific medical advice.

Sources and Credits:
Special Thanks to

Daily Emerald and Lindsay McWilliams
When Is Holiday

StickeeBra Joins the Fight Against Breast Cancer! We aim to Spread Awareness and Encouragement to women to be Strong and be aware of this disease! We are Stitching up something Special for you! Remember the Date Oct. 13, 2017.  Stay Tuned! 


We treat your data confidentially and don't share any information with third parties.

Leave a comment

Comments have to be approved before showing up