Women have worn bras since thousands of years ago, right?
NO. Women have been wearing bras for only about 80 years.
The bra was invented in the early 1920s, at the beginning of the "flapper" era. Those original bras were designed to flatten breasts, to enhance the tube-like "boy look" the flapper styles demanded.
Underwire bras have gone in and out of fashion in the past 80 years. The Wonder Bra (underwired uplift with special padding to produce more cleavage) became popular in America in the mid-1990s.
The truth is, women evolved bra free. They ran, bra free. They exercised, bra free. They climbed trees, bra free. Chased things, bra free. Bounced up and down, bra free. Your body is designed to support itself, without mechanical contraptions.
"Wearing a bra has no medical necessity whatsoever", says Susan M. Love, M.D in her book 'Dr. Susan Love's Breast'. This is similar to the myth that women supposedly need corsets to support their stomach muscles.
Breasts need to move. To jiggle. If yours are being slammed around during vigorous exercise, causing pain, then you need to wait until your breasts have recovered from years of bra-wearing before you can go completely bra free during strenuous exercise.
"If you are not perfectly comfortable to go bra-less immediately, at least wear bras with minimal support, so you can slowly build up the strength of the muscles supporting your breast." said researchers at StickeeBra, who pared down their own bra collections to just a few items. Products from StickeeBra do not consists of any under wires or straps.
Just as pubescent teen girls' breasts were "trained" in training bras, to need support, yours can be trained to no longer need support.
You have ligaments in your breasts. They are designed to hold your breasts up. If you wear a bra for years - or, worse yet, wear a bra 24 hours a day for years - these ligaments will atrophy (get weaker and smaller).
The good news: If you stop wearing a bra, these ligaments should get stronger and you should find your breasts perkier within about about three months.
If you stop wearing a bra, you may have temporary breast discomfort. Some women who throw their bras away find that they have increased breast pain for a few days. This is most common among women with larger breasts. Use bras without under wires and straps first, give your breasts time to adjust to being bra free.
"The whole idea of women being over reliant on bras, that women should always take actions to improve their health, is what we really believe in,"
"These really makes my breast feel unrestricted," says researchers at StickeeBra, "because there are no wires poking into my ribs or straps digging into my shoulders, they promote better breast health."
The products come in a transparent travel and storage case, and the adhesive is made with medical grade Bio-gel, that is safe to use on most regular skin. The original StickeeBra is available in black and nude for matching with different colored outfits; a Wings design for more coverage up the sides; a front-lacing bra for a more control; a more elegant floral laces bra design for special events; a silicone nipple pasties for a totally bra free experience. Whatever occasion you have, this bra works.
The bras start from $29 each and sold only on their website.
And this line is not just for women who are less-endowed. "StickeeBra is the sound of a revolution in intimate wear," researchers at StickeeBra says. "Bra companies are constantly adding more straps, thicker wires, more 'support'; we are taking away."
"We are the only company that is pro-health, not pro-fashion." says researchers from StickeeBra, who thinks that many women put too much energy into looking better while neglecting their health.
Professor Jean-Denis Rouillon, a sports medicine specialist from Centre Hospitalier Universitaire de Besancon in Besancon, France, published a study that shows that wearing bras may not prevent women's breasts from sagging, and may in fact increase it.
"Our first results confirm the hypothesis that the bra is a false need," says Professor Rouillon. "Medically, physiologically, anatomically, the breast does not benefit from being deprived of gravity. Instead, it languishes with a bra."
The 15-year study involved 330 volunteers between the ages 18 and 35. Researchers measured their breasts using a slide ruler and a caliper and recorded any changes throughout the study period.
Women who did not wear bras had a 7 millimeter lift as measured from their nipples each year. Their breasts were also firmer, and their stretch marks faded.
"Wearing regular bras prevented the growth of breast tissue, which lead to deterioration of the muscles that support the breasts." says researchers at StickeeBra. "If you wear an adhesive bra without straps, wires and bands, the muscles are worked-out more."
Researchers at StickeeBra saw a health problem caused by regular bras, yet 90% of women still continues to wear them daily despite bras being uncomfortable. "Because everybody does so" and "because i feel immoral or indecent without bras" are the top reasons why women wear bra.
"We believe that everyone should be treated with respect, and women should feel confident and comfortable to go bra-less whenever they want." says StickeeBra.
"We help women be healthier by using bras without the straps and wires, and then slowly help them transit to a bra-less life".
"Be as natural as possible. Use nipple covers like the Stickee Pasties if you are concerned about wardrobe malfunction."
"Our customer's satisfaction is our top priority, and we treat our customers like our own family." says StickeeBra.
"We created our brand with certain values: Family like support, Always caring, always here. These were not negotiable."
So, StickeeBra is simple: Healthy living, happy life, family love.
"When somebody says to you, 'Wow, did you fall in love?' That's successful bra."
Disclaimer: The views expressed in this article intend to highlight alternative studies and induce conversation. They are the views of the (others) author(s) and do not necessarily represent the views of StickeeBra, and are for informational purposes only, even if and to the extent that it features the advice of physicians and medical practitioners. This article is not, nor is it intended to be, a substitute for professional medical advice, diagnosis or treatment and should never not be relied upon for specific medical advice.
 Ryan, EL, Pectoral girdle myalgia in women: a 5-year study in a clinical setting. Clin J Pain. 2000 Dec;16(4):298-303